With 24,000 GitHub stars and infrastructure processing over 100 million clicks and 2 million links monthly for marketing teams at Twilio, Buffer, Framer, Perplexity, and Vercel, Dub is the most widely adopted open-source link attribution platform — unifying branded short links, real-time conversion analytics, and affiliate programs in a single self-hostable tool. Create short links on custom domains with built-in QR code generation, device and geographic targeting rules, A/B testing for destination URLs, deferred deep linking for mobile apps, and custom social media preview cards. The attribution engine tracks the complete customer journey from first click through lead capture to final sale, calculating lifetime value, retention rates, and multi-touch attribution across campaigns. Real-time analytics visualize clicks, leads, and revenue with filtering by geography, device, browser, referrer, operating system, and UTM parameters — plus an "Ask AI" feature that generates personalized reports from natural language queries. The partner program module enables embedded referral and affiliate programs with custom reward structures, automated payouts, and partner dashboards for product-led growth. Programmatic link creation via native SDKs for TypeScript, Python, Go, PHP, and Ruby supports enterprise-scale campaigns with real-time webhook notifications on link events. Migration assistants import existing links from Bitly, Rebrandly, and Short.io with redirects preserved. Running on a dedicated VPS on RepoCloud with guaranteed CPU, RAM, and SSD, full root SSH access, and a browser serial console. AGPLv3 licensed.

Built for self-hosting from the ground up, Kutt is a modern, MIT-licensed URL shortener: zero-configuration setup, no build step, and SQLite, PostgreSQL, or MySQL with optional Redis caching. Links carry real management features - custom slugs from a configurable alphabet (confusable characters like 0/O and l/1 omitted by default), password protection, descriptions, expiration times, and the ability to edit a destination URL without changing the short link already in circulation. Custom domains make branded short links first-class: add as many as you like and serve each under your own name instead of a third-party's. Private, per-link statistics track clicks, browsers, operating systems, and countries without logging visitor IPs or sensitive data. An admin page manages users and links instance-wide, and two environment flags (DISALLOW_REGISTRATION, DISALLOW_ANONYMOUS_LINKS) lock the instance down for private use; OpenID Connect login integrates with an existing identity provider. Automation runs through a documented REST API - create, list, delete, and pull stats - plus Chrome and Firefox extensions and ShareX compatibility for shortening from anywhere. Built with Node.js and React, deployed in one Docker container, it replaces Bitly with something you own: your domain, your analytics, and links that never die with a vendor.