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Developer Tools Analytics Marketing URL Shortener Link Management Conversion Tracking Affiliate Programs

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Last Updated: 08-21-2026 02:09 PM (UTC)

Dub

With 24,000 GitHub stars and infrastructure processing over 100 million clicks and 2 million links monthly for marketing teams at Twilio, Buffer, Framer, Perplexity, and Vercel, Dub is the most widely adopted open-source link attribution platform — unifying branded short links, real-time conversion analytics, and affiliate programs in a single self-hostable tool. Create short links on custom domains with built-in QR code generation, device and geographic targeting rules, A/B testing for destination URLs, deferred deep linking for mobile apps, and custom social media preview cards. The attribution engine tracks the complete customer journey from first click through lead capture to final sale, calculating lifetime value, retention rates, and multi-touch attribution across campaigns. Real-time analytics visualize clicks, leads, and revenue with filtering by geography, device, browser, referrer, operating system, and UTM parameters — plus an "Ask AI" feature that generates personalized reports from natural language queries. The partner program module enables embedded referral and affiliate programs with custom reward structures, automated payouts, and partner dashboards for product-led growth. Programmatic link creation via native SDKs for TypeScript, Python, Go, PHP, and Ruby supports enterprise-scale campaigns with real-time webhook notifications on link events. Migration assistants import existing links from Bitly, Rebrandly, and Short.io with redirects preserved. Running on a dedicated VPS on RepoCloud with guaranteed CPU, RAM, and SSD, full root SSH access, and a browser serial console. AGPLv3 licensed.

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Benefits

  • Full-Funnel Attribution Tracking
  • Track every touchpoint from initial click through lead capture to completed sale with multi-touch attribution, lifetime value calculations, and retention analysis per campaign.
  • Branded Links With Superpowers
  • Create short links on custom domains with built-in QR codes, A/B testing, device and geo-targeting, deferred deep links, and customizable social media preview cards.
  • AI-Powered Analytics Insights
  • Query analytics in natural language with Ask AI, filter by geography, device, browser, referrer, and UTM parameters, and visualize clicks, leads, and revenue in real-time.
  • Built-In Affiliate Programs
  • Launch embedded partner and referral programs with custom reward structures, automated payouts, partner dashboards, and tracking that ties directly into conversion data.

Features

  • Short Link Management
  • Custom domain short links with QR codes, A/B testing, device and geo-targeting, deferred deep links, expiration rules, and bulk creation via API.
  • Real-Time Analytics
  • Click, lead, and sale tracking with geographic, device, browser, referrer, and UTM filtering powered by Tinybird for sub-second query response on billions of events.
  • Conversion Attribution
  • End-to-end customer journey tracking from first click to sale with multi-touch attribution models, lifetime value, and cohort retention analysis.
  • Partner Programs
  • Embedded affiliate and referral programs with custom commission structures, automated payouts, partner dashboards, and real-time earnings tracking.
  • Developer Platform
  • Native SDKs for TypeScript, Python, Go, PHP, and Ruby with real-time webhooks, programmatic link creation, and REST API for enterprise integrations.
  • AI Reports
  • Natural language analytics queries generate custom reports, surface trends, and provide actionable marketing insights without manual filter configuration.