Built as a direct rejection of the adtech model, Plausible is the best-known privacy-first web analytics tool - lightweight, cookie-free, and open-source. It sets no cookies and stores no personal data: unique visitors are counted via a hash of IP plus User-Agent that rotates every 24 hours and is never stored raw, so no consent banner is required and GDPR compliance is structural rather than contractual. The tracking script is under 1 KB - orders of magnitude lighter than GA - and the dashboard is a deliberate contrast to GA4's sprawl: one fast-loading page with visitors, sources, top pages, countries, devices, and UTM breakdowns, filterable by any dimension. Custom events and goals track signups and clicks, Google Search Console integration pulls in search queries, scheduled email reports keep stakeholders updated, and the Stats API (v2) plus CSV export feed data anywhere. This is the AGPL-licensed Community Edition, the same Elixir codebase that powers Plausible's cloud service, running as three containers: the web app, PostgreSQL for accounts, and ClickHouse for event storage - which means self-hosters get direct SQL access to raw analytics data the cloud version never exposes. Traffic data stays entirely on your server, with no visitor caps or per-pageview pricing.

Page views, funnels, session replays, error reports, Core Web Vitals, and uptime checks share one cookieless dashboard in Betterlytics, so teams stop stitching several tools together. The overview charts visitors, page views, bounce rate, and visit duration against the previous period, and annotations mark launches or campaigns right on the timeline. Breakdowns cover referrers, channels, UTM campaigns, browsers, devices, and operating systems, with visitor locations on a world map once an optional MaxMind key is added. Custom events, global properties such as plan or app version, and outbound link tracking show what visitors actually do, while user journey diagrams and funnels reveal where they drift away. Session replay is opt-in per tracking script, masks text and form inputs by default, and can keep recordings in your own S3-compatible bucket. Error tracking groups JavaScript errors with stack traces, a session trail, and a link to the matching replay. Uptime and SSL monitors alert through Slack, Discord, Teams, or webhooks and feed public status pages on your own domain. Teammates join by invitation, two-factor login is available, and a built-in MCP server lets Claude, Cursor, or Codex answer traffic questions. A script of about 3.5 KB or a WordPress plugin handles installation. Running on a dedicated VPS on RepoCloud with guaranteed CPU, RAM, and SSD, full root SSH access, and a browser serial console. AGPL-3.0 licensed.

No cookies, no fingerprinting, no cross-site tracking, no personal data collection - Umami's privacy contract is the foundation of the open-source web analytics platform. IP addresses are hashed rather than stored, which makes it GDPR, CCPA, and PECR compliant by default - the consent banner can come off the site entirely. The tracking script is under 2 KB, roughly 20x smaller than Google Analytics, so measurement stops being a page-weight tax. The dashboard covers the core metrics - pageviews, visitors, bounce rate, visit duration, referrers, browsers, devices, and countries - with any date range and filtering by country or device. Beyond pageviews, custom events track clicks, form submissions, and signups via a data attribute or one JavaScript call, and advanced reports add funnels, user journeys, retention and cohort analysis, goals, and automatic UTM campaign tracking. Anonymous session views show individual visitor activity without identifying anyone. Teams share websites with role-based access, one instance manages unlimited sites, and a full REST API exposes every metric programmatically. MIT-licensed and self-hosted on PostgreSQL or MySQL via Docker, your analytics data never leaves your infrastructure.

Own every visitor metric without cookies, consent banners, or external database clusters through Vince, a self-hosted web analytics platform engineered for fast multi-site traffic intelligence. Zero cookies. Sub-kilobyte tracking script. Unlimited domains and events. You can point existing Plausible Analytics tracker snippets directly at your instance and immediately begin recording unique visitors, total sessions, pageviews, views per visit, bounce rates, and visit durations across all of your properties. Interactive dashboards break down incoming traffic by referral sources, UTM campaign parameters, entry and exit pages, countries, regions, cities, device categories, browsers, and operating systems. Behavior analytics go beyond simple pageviews by capturing outbound link clicks, file downloads, 404 error pages, pageview goals, and custom event conversions with custom properties. Period-over-period comparisons let you benchmark current traffic and conversion rates against previous date ranges or custom calendar intervals with a single click. Dashboards stay private by default, but you can open public stats views or generate unique, optionally password-protected shared links for clients and stakeholders, as well as query metrics programmatically over the REST API. Running on a dedicated VPS on RepoCloud with guaranteed CPU, RAM, and SSD, full root SSH access, and a browser serial console. AGPL-3.0 licensed.