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Last Updated: 07-11-2026 09:55 PM (UTC)

Umami

No cookies, no fingerprinting, no cross-site tracking, no personal data collection - Umami's privacy contract is the foundation of the open-source web analytics platform. IP addresses are hashed rather than stored, which makes it GDPR, CCPA, and PECR compliant by default - the consent banner can come off the site entirely. The tracking script is under 2 KB, roughly 20x smaller than Google Analytics, so measurement stops being a page-weight tax. The dashboard covers the core metrics - pageviews, visitors, bounce rate, visit duration, referrers, browsers, devices, and countries - with any date range and filtering by country or device. Beyond pageviews, custom events track clicks, form submissions, and signups via a data attribute or one JavaScript call, and advanced reports add funnels, user journeys, retention and cohort analysis, goals, and automatic UTM campaign tracking. Anonymous session views show individual visitor activity without identifying anyone. Teams share websites with role-based access, one instance manages unlimited sites, and a full REST API exposes every metric programmatically. MIT-licensed and self-hosted on PostgreSQL or MySQL via Docker, your analytics data never leaves your infrastructure.

Umami

Benefits

  • Retire the Cookie Banner
  • No cookies, no fingerprinting, no personal data - compliant with GDPR, CCPA, and PECR out of the box, so consent prompts become unnecessary.
  • Analytics That Don't Slow the Site
  • A tracking script under 2 KB, roughly 20x lighter than Google Analytics, keeps Core Web Vitals unburdened.
  • Your Traffic Data Is Nobody's Product
  • Self-hosted on your own PostgreSQL or MySQL means visitor data is never shared, sold, or subject to a third party's retention policy.
  • Answers Without the Report Maze
  • One clean dashboard replaces GA4's cluttered report tree - key metrics, sources, and events visible in seconds.

Features

  • Core Traffic Metrics
  • Pageviews, visitors, bounce rate, duration, referrers, browsers, devices, and countries with flexible date ranges.
  • Custom Event Tracking
  • Clicks, form submissions, and signups via a data attribute or a single JavaScript call.
  • Advanced Insights
  • Funnels, user journeys, retention, cohorts, goals, and automatic UTM campaign tracking.
  • Anonymous Sessions
  • Per-visitor activity views with hashed IPs and no personally identifiable information.
  • Teams and Multi-Site
  • Unlimited websites per instance with shared access and role management.
  • REST API
  • Full programmatic access to websites, events, sessions, and metrics.