Pageviews tell you someone arrived; Pug is an open-source product analytics platform that shows what people actually did next, across events, funnels, retention, and user flows. Capture events from browser, Android, Flutter, Node, Go, or Ruby SDKs into an ingestion pipeline that enriches each hit with geography, user agent, bot detection, and web attribution automatically. Identify and alias the users behind events, then open a profile to see traits, sessions, and the full activity history of a person. Build insights as trends, funnels, retention cohorts, segmentation, Sankey user flows, and top-K breakdowns, with filters and period-over-period comparison on every chart. A web analytics overview is generated from your events with visitors, sessions, pageviews, bounce rate, and traffic sources, requiring no tile wiring. The live view plots every current visitor on a real-time world map, down to the person and the event they just fired. Compose dashboards from insight and markdown tiles on a time-windowed grid that analysts rearrange without touching ingestion. Erase a person's events and profile on request to satisfy GDPR and DPDP data-subject obligations. Running on a dedicated VPS on RepoCloud with guaranteed CPU, RAM, and SSD, full root SSH access, and a browser serial console. AGPL-3.0 licensed.