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Last Updated: 07-17-2026 04:10 PM (UTC)

Matomo

Several EU data protection authorities have ruled Google Analytics deployments unlawful; Matomo (formerly Piwik) is the most complete open-source replacement - a full analytics platform with 30+ report types across visitors, actions, referrers, goals, and ecommerce. The self-hosted PHP/MySQL edition is free and keeps every byte of visitor data on your infrastructure, which matters more each year: several EU data protection authorities have ruled Google Analytics deployments unlawful, while Matomo configured for cookieless tracking is approved by France's CNIL for use without a consent banner. All reporting runs on 100% unsampled data - no extrapolation at high traffic volumes. The GDPR Manager handles data subject requests and deletion, with IP anonymization, retention controls, and Do Not Track support built in. A dedicated importer pulls your historical Google Analytics data so years of trends survive the migration. Core analytics cover campaigns, custom variables and dimensions, entry/exit pages, downloads, site search, and full ecommerce tracking with a comprehensive HTTP API for reporting and ingestion. Premium plugins extend the platform into Hotjar-class behavioral tooling - click and scroll heatmaps, session recordings, conversion funnels, form analytics, A/B testing - plus a tag manager and SAML SSO. For teams that need GA-equivalent depth with actual data ownership, Matomo is the realistic drop-in replacement.

Matomo

Benefits

  • Legally Defensible Analytics
  • EU regulators have ruled against Google Analytics; Matomo's cookieless mode is CNIL-approved without consent banners.
  • Every Visit Counted
  • 100% unsampled data at any traffic volume - decisions rest on complete numbers, not extrapolations.
  • Keep Your History
  • The Google Analytics importer brings years of historical data into Matomo before it disappears.
  • Depth, Not Just Dashboards
  • Ecommerce, campaigns, custom dimensions, and 30+ report types match what GA teams actually use.

Features

  • Complete Reporting Suite
  • Visitors, actions, referrers, goals, and ecommerce across 30+ unsampled report types.
  • GDPR Manager
  • Data subject requests, deletion tools, IP anonymization, retention controls, and DNT support.
  • Cookieless Tracking
  • Consent-exempt configuration approved by the French CNIL in many jurisdictions.
  • Behavioral Analytics Plugins
  • Heatmaps, scroll maps, session recordings, funnels, form analytics, and A/B testing.
  • GA Data Importer
  • Migrate historical Google Analytics data directly into your Matomo instance.
  • Full HTTP API
  • Programmatic access to every report plus tracking ingestion for apps and backends.