Logo
Deploy Now

SaaS Alternative

Mailchimp HubSpot Marketo Pardot ActiveCampaign

Categories

Self-Hosted Open Source Analytics CRM Email Marketing Lead Generation Marketing Automation

Stars

10227

Forks

3378

Watchers

295

Developer links

Last Updated: 07-26-2026 07:00 AM (UTC)

Mautic

A campaign engine wrapped around a contact database: Mautic, the largest open-source marketing automation platform, replaces HubSpot or Marketo without per-contact pricing. Contacts arrive through forms, landing pages, imports, or the REST API and flow into segments: dynamic filters that update automatically from behavior, custom profile fields, or point scores. Segments decide who qualifies; campaigns decide what happens. The drag-and-drop Campaign Builder composes multi-step workflows from actions, positive/negative decision trees, and conditions (field values, tags, device type, segment membership, point thresholds), with static or relative delays, a Jump-to-Step action for moving contacts between branches, and handoffs that push contacts into CRMs or entirely different campaigns. Messaging covers email, SMS, and web/app push out of the box, with A/B testing and a drag-and-drop email builder; dynamic website content swaps page sections per known contact. Lead scoring assigns points for clicks and visits with decay for inactivity, while stages track funnel position. Native integrations cover Salesforce, HubSpot, Zoho, and Dynamics, plus a full REST API for custom sync. It runs on PHP and MySQL with cron jobs processing campaigns and segment rebuilds - self-hosting keeps your entire contact database and behavioral history under your control.

Mautic
Mautic
Mautic
Mautic
Mautic
Mautic

Benefits

  • No Per-Contact Pricing
  • SaaS automation platforms bill by database size - a self-hosted Mautic handles unlimited contacts at flat infrastructure cost.
  • Own the Behavioral Data
  • Every page visit, email open, and form submission stays in your database - critical for GDPR and data-sovereignty requirements.
  • Logic Without Boundaries
  • Decision trees, conditions, delays, and cross-campaign jumps express workflows closed platforms can't - and the REST API covers the rest.
  • Plays With Your Stack
  • Native Salesforce, HubSpot, Zoho, and Dynamics connectors plus API-driven sync keep sales and marketing data aligned.

Features

  • Drag-and-Drop Campaign Builder
  • Multi-step workflows with actions, decisions, conditions, timed delays, and Jump-to-Step routing.
  • Dynamic Segments
  • Audience filters that auto-update from behavior, custom fields, tags, and point scores.
  • Lead Scoring and Stages
  • Point-based engagement scoring with decay models plus funnel-stage lifecycle tracking.
  • Multichannel Messaging
  • Email, SMS, and web/app notifications out of the box; more channels via plugins.
  • Forms and Landing Pages
  • Built-in capture tools with progressive profiling feeding straight into segments.
  • Dynamic Web Content
  • Swap website content per visitor based on known contact attributes and conditions.